The #1 Coaching System (Patent Pending)
Real-Time Decisions
Make split-second calls under pressure
Strategic Training
Master the upcoming schedule
Winning Results
Transform your coaching performance
Join the Waitlist Now!
The Problem for Coaches
Limited Practice Reps
Coaches rarely get to call plays in the heat of the moment - the only true practice happens in games, and certain practice scenarios which are limited by time, player fatigue, and unrealistic setups.
Lack of Unpredictability
Without experience in high-pressure, unpredictable play setups, coaches can struggle with slow decision-making, wasted timeouts, and ineffective play calls that cost games.
Introducing the PlayAction System
AI-Powered Opponent
The simulator uses advanced AI to create real-time opponent reactions, forcing coaches to adapt and make dynamic decisions based on their tendencies.
Running Game Clock
The simulator replicates the pressure of a real game clock, forcing coaches to make quick decisions under pressure.
Instant Analytics
The simulator provides immediate feedback on every play, including play efficiency, outcome probabilities, and real-time data analysis.
Train Your Instincts in Unpredictable Scenarios
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Every session presents new challenges, going beyond traditional film study with dynamic, real-time scenarios.
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Build quick decision-making skills through intense, game-like pressure situations.
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Gain an edge over competitors with training methods impossible to replicate on the field.
Why Now? The Competitive Edge
No Direct Competitors
This is the first true play-calling training tool, providing a significant advantage for coaches and teams looking to elevate their game.
Built by Football Minds
Designed with deep play-calling expertise by coaches who understand the intricacies of the game and the challenges faced by their peers.
Powered by AI & Data Analytics
Leveraging advanced AI and data analytics to provide valuable insights into play efficiency, real-time adjustments, and game outcome forecasting.
Product Features: A Deeper Dive
Game-Like Environment
Coaches have complete control over personnel, formations, audibles, and play selection, creating a realistic and immersive game environment.
Instant Feedback
The AI provides immediate feedback after every play, including detailed explanations of results, outcome probabilities, and data analysis to aid in decision-making.
About the Founder
David J. Olson – Founder | CEO
As a former NFL quarterback and tech pioneer, David Olson is revolutionizing coaching with PlayAction AI. Football intelligence and AI software expertise together empower teams to train smarter and perform better under pressure.
Why PlayAction? Traditional coaching tools only scratch the surface. PlayAction AI provides dynamic, pressure-tested simulation training to forge championship-caliber instincts, giving coaching staffs the decisive edge they need to win.
About PlayAction AI
PlayAction AI is transforming the future of football coaching through pioneering AI-driven decision training. Built specifically for head coaches, offensive coordinators, defensive coordinators, and coaching staffs, our platform delivers an immersive real-time simulation environment that captures the intensity of game-day decisions.
Through our proprietary blend of advanced analytics and AI-generated scenarios, coaching staffs can sharpen their instincts, master playcalling, and elevate team communication. From NFL sidelines to college stadiums and high school fields, PlayAction empowers coaches to make lightning-fast, data-backed decisions when championships are on the line.
Our Mission:
To revolutionize football strategy by putting the power of AI simulation technology in the hands of every coach, creating champions through better decision-making.
Roadmap and Future Expansion

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Assessment Mode
Coaches can practice play-calling in stock games, receive detailed reports for game plan study, and analyze past performances.
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Hiring Metrics
Teams can evaluate coaching candidates based on their real-time play-calling performance in the simulator, providing objective hiring criteria.
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Leaderboards & Competitions
Coaches can compete against each other on global leaderboards, pushing their skills to the limit and fostering a community of play-calling excellence.
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Head-to-Head Mode
Future updates include head-to-head competition against other coaches, simulating the true pressure and unpredictability of a real game.
Coming Spring 2025. Join the Waitlist Today!
Be among the first to revolutionize your coaching experience with the PlayAction. Stay ahead of the competition and elevate your game.